Turn customer insights into content and intelligence that wins business

People and planet positive businesses I have supported

Stakeholder mapping
and research

With help of AI, find and map the key decision-makers in your target accounts. Discover their challenges.

Core approach

Turn insight into content and account intelligence

Start with problem statement. Create the content. Unlock the conversation. Win the account. Deliver successfuly.

Build compounding leverage

Every insight, case study and testimonial you earn becomes leverage for the next content, the next pitch, the next account.

“Gian's abiltity to weave our values, purpose and vision into messaging that truly resonates with Australia investors has opened the door to new, more impactful ways of educating our customers.”

Zway Yee | CMO at Pearler & Operating Advisor at Airtree Venture Capital

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Case studies

Educating investors, driving conversion with Pearler

Created 80% of TOFU and MOFU content in Pearler's blog page to increase users of Pearler's investing app. Achieved 50% increase in organic traffic, according to Silicon Valley-based startup Narrato. At the time of Narrato's writing, Pearler had achieved $2.5 billion invested.

Context-based reporting with Junxion Strategy

Promoted a webinar through insightful newsletter series and an actionable toolkit to level up impact reporting. The aim was to champion Junxion but also increase awareness of and generate leads for my current organisation FuturePlanet. The campaign influenced won deals and renewals with Southern Co-op, Premier Foods, NHS, and Junxion Strategy.

Insights to empower peers in Sodexo Community of Practice

Transforms insights from sessions into 3 to 5 practical, actionable content. Each one solves a specific challenge that resonates with changemakers. Content are shared through newsletter and informs BD decisions in my current organisation FuturePlanet. We won supplier contract with Leonardo UK as a result.